How to earn new clients for your small business with
these brand-boosting suggestions
I hope you enjoyed our recent series of articles and videos
focused on what you can do to build your client roster for your business.
New clients are essential to the success of any business so
make sure you keep up consistent efforts to draw in new leads you can then turn
into paying clients. To quickly recap:
Proper planning
Have you taken the steps to define your ideal client yet?
It's important to have a plan before setting off on a journey.
Ideal clients are just that: ideal. The more of them you
have, the less stress you have in keeping any toxic clients who may be more
trouble than they're worth.
Make your presence known
Content marketing, email marketing, and social media
marketing all work together when planned properly. Before you start any guess
work at how to go about marketing your business online remember our tips on the
value of planning it all out right and hiring a professional to get it done
properly.
This article talked about the value of organic and paid
marketing to drive website traffic in droves and the cost of messy DIY attempts
at online marketing.
The importance of referrals
Referral business is a great way to generate leads. The
leads are better and the fact that you're coming by way of a reference goes a
long way to securing the client.
We looked at 4 ways to earn referrals so that you can feel
more comfortable when approaching existing contacts for referrals.
Offline Marketing is Still Essential
A lot of what we focus on is specific to online efforts.
That is essentially because we specialize in professional website development,
social media marketing, and search engine optimization.
Your business success can rely on not only online marketing
strategies and tactics, but also offline efforts. So remember to keep up some
hard and true staples to keep the leads coming in.
Here's some suggestions to infuse into your overall
marketing pie:
• Event or Tradeshow Sponsorship
Sponsoring an event or a tradeshow is a great way to get
your business in front of key decision makers within your industry or business
sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not
only great for getting our name in front of local businesses over having won a
Business Excellence award but the sponsor of our award, Blackwood Building
Centre Ltd., also received a lot of recognition.
• Contests Offering Merchandise
Holding a contest is a great way get word out about your
business. Watch out for serial contest entrants (yes people have side jobs
entering contests all day) and take the construct of the contest seriously.
Look for loopholes that could be exploited and carefully plan your contest so
it targets your ideal clients.
Offering free samples or credit as a reward is great when
you focus on those who need what you have or do. You may get less entries but it's
better to get 10 qualified entries than 1000 entries from people who are really
only after a freebie.
• Radio Advertising
Radio ads are still a good tool especially if you deal
locally. Many stations are eager to support local businesses so try reaching
out to your local radio stations. The cost might be a lot better than you
expect!
• Newspaper Mentions
These are great for getting eyes on your business. It's even
better if the newspaper has an online equivalent that publishes the article.
If you are able to get your name in a newspaper editorial
and the author is willing to link to your site, then you're not only getting
some amazing exposure but because of the link, you are also telling Google that
your website has more value.
Comments
Post a Comment