Are looking to incorporate Google+ into your social media
strategy, but don't know how? Are you an avid poster to your company's Facebook
Timeline? Well, then Google+ is right for you because the same thing you do on
Facebook, you can also do on Google+! Also, in general you will see a great
benefit from utilizing Google+ because of how it is (sort of) connected to
Google's search results as well as SEO, aka search engine optimization.
Many of the ways that you, your company, or your Internet
Marketing firm is handling your Facebook or Twitter are the same ways you will
also handle your personal and company Google+ account.
If you are doing social media marketing or optimization, the
first thing you need to understand is that you have to start acquiring relevant
and active people to put into your "circles" which is Google+'s
version of adding friends. The only drawback for now is that with a Google+
page, you cannot add people to your company's circles; they can only add your
company to their circles. So, the thing that you need to do is first make a
personal profile, and it would be best to use the CEO or owner of the business.
If that isn't an option, it should at least be another employee of the company
because just like you essentially need an "Admin" for a Facebook
page, you also need an Admin for a Google+ page.
So, you have a personal Google+ profile now, the next step
will be to add other people to your circles, and encourage people to also add
you to their circles. After that, you would "promote" your company's
profile (that you also made at the same time as your personal profile) by
making posts that pertain to it like: "Hey, check out my company's new
page, it's totally rad!" Something along those lines would be good.
However, the thing that you can start doing is making posts (just like you do
on Facebook) on your company's page, and then using your personal profile to
share them on your Google+. Some posts you could make are blogs, articles, or
any relevant information you would like to share in order to engage with your
audience. From then on, if those in your circles like what they see, some of
those people in your circles will add your company to theirs!
There, now you've started your Google+ social media
optimization strategy! Was that so hard? If you can do Facebook, you can
certainly do Google+!
If the business owner seems non-compliant with how to get
started on Google+, maybe it's time to sit the company or business owner down
and really nail down what he, she, or they want to achieve with social media
optimization. Just jumping into it because it is the "new fad" is not
a valid reason to start creating a Google+. A company needs to handle their
social media strategy with love! After all it is all about fan engagement, and
making people want to come to you for your products or services!
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